noun // the process of acquiring insight into one's own character.
Define who you are as an artist, person, performer, and business.
What drives you?
Money? Stage Time? Legacy? Streams? Making Great Music?
Determine what values drive you. Find your purpose, your “why,” and pin point how that changes your goals.
Tip #1
Evaluate your top priorities and clearly list them on paper. Fill Out this online form for step-by-step questions.
Tip #2
Make a mood & vision board (on Pinterest or cut out of magazines, records, cds, etc.).
Tip #3
Pick out colors and find new fonts to help represent your brand.
Summary Block
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Develop a “brand” that can be identified in music, merch, promotion, and self.
Want a Free Branding Consultation? Contact Chelsea:
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